Technology sector has been the dynamic force behind world’s digitalization. The sector is also constantly evolving: for example, transition from on-premise to Software-as-a-Service (SaaS) business models has been an industry characterizing trend, and recent developments related to e.g. AI and its application opportunities have opened new avenues for value creation. We will certainly see a host of new innovations entering and pivoting the markets also going forward. August supports technology companies operating in multiple domains, from telecom and media to consumer and B2B services. The client projects have focused on, for example, strategy development & execution support, new offering development, pricing practice renewals, and finance transformations.