August team assessed several online marketplace verticals and players to provide better visibility on the Finnish market.
Interested in hearing more? Contact Mikko Pulkkinen
An international online marketplace company had a strong presence in international markets. However, their footprint in Finland was limited.
Classifieds market is divided into different verticals according to the listed product. Our work focused on the three main ones (i.e. real estate, motor and jobs). There were distinctive assessment areas:
In the first two assessment areas, there were two critical information sources for gathering data which was not publicly available: interviews of the marketplace customers (e.g. companies listing the ads) and market experts, and the web traffic and brand related analytics tools, such as SimilarWeb, ComScore and Penetrace. Both methods revealed insightful details about the marketplaces, customers, and end-customers. In the last phase, the limelight shifted from ‘fact pack’ crafting to identifying the growth opportunities and shortcomings of the most interesting marketplaces.
Increased knowledge about the Finnish market, marketplaces in each of the key verticals, and customer insights gave the company a valuable head start compared to its competitors, when a Finnish media house suddenly decided to divest its marketplace.