Customer value creation is at the heart of every business. Customer value can be delivered when company has adequate customer insights, purposeful offering and optimal way of working and organizing towards the customers. August Associates support their clients to deepen customer understanding, to develop offerings which deliver exceptional customer experience, to set profit maximizing prices and to measure the value creation both for the customers and the company itself.
A consumer goods company was suffering from serious profitability challenges in a key category. We harnessed Bayesian game theory and dynamic programming to optimize their contract pricing strategy and to turn around category profitability.