Commercial Excellence
August Associates supports clients in driving growth and profitability improvement through commercial strategies, commercial excellence programs, as well as individual development topics. We work side-by-side with clients to drive plans into bottom-line impact – often with significant ‘own skin in the game’. Typical programs cover customer segmentation and value analysis, pricing and offering development, sales negotiation support, commercial organization design, and sales target setting and follow-up practices.
Impact examples
+15%
price increase
An engineering & capital goods company wanted to transform its aftermarket pricing in key offering segments. August supported throughout the pricing program from price potential analysis and pricing model design to implementing the price changes with client’s sales organization.
+40 MEUR
EBITDA improvement
A process industry company was facing challenging market conditions and continuous pressure on its prices. The commercial turnaround program focused on creating an analytical step-change in account planning and sales approach, while providing hands-on support for the sales executives throughout the customer negotiations.
+15%
profit improvement
An FMCG company was suffering from serious profitability challenges in a key category. We applied an extensive analytical approach and game theory in negotiations to turnaround their category profitability.