Servitization has emerged as a significant trend in developed economies, driving the growth of Business-to-Business (B2B) services and increasing their contribution to GDP. This shift has also been evident in August’s clientele: during recent years we have collaborated with numerous B2B service providers including financial, IT, environmental, and professional services. Additionally, Private Equity investors have been increasingly active in the B2B services, recognizing their strong growth outlook and value-creation potential. A key driver of this growth has been the digital enablement of B2B services, enhancing efficiency and opening new opportunities for innovation and competitive advantage in the sector.