The increasingly digital and connected world around us is generating data at an unprecedented pace. To turn the expanding data streams into a competitive advantage, companies must develop intelligent analytics solutions that create customer value and improve business performance. August Associates work with their clients to solve complex business problems, derive value from data, and ramp up analytics capabilities by combining deep strategy and functional expertise with cutting-edge analytics and economics capabilities.
A consumer goods company was suffering from serious profitability challenges in a key category. We harnessed Bayesian game theory and dynamic programming to optimize their contract pricing strategy and to turn around category profitability.