A recycling company wanted to review its strategic direction amid a quickly evolving market. Evaluation of alternative scenarios helped to create clear steps to thrive in the future.
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The recycling company had defined a new strategic direction a couple of years earlier. However, a new CEO, several new board members and the quickly evolving value chain of recycling services created a need to reassess the situation.
Practical scenarios were created and evaluated. In less than two months the board and management walked through a process to understand external trends, to consider own possible actions and to evaluate them based on analysis. Finally, the client-August team summarized the desired direction into a new strategy documentation, confirming some of the key decisions made in the previous strategy process, but also bringing new growth elements.
The strategy provided the company a clear direction in the quickly evolving market and has since been cascaded into an action plan.